Kanye West released “30 Hours” on SoundCloud just a few weeks before dropping The Life of Pablo.
“Real Friends” and “No More Parties in LA” were also pre-released and received a lot of attention.
“30 Hours” reminded listeners of what the early 2000s Kanye used to rap like. Unlike the other songs in The Life of Pablo, he told a story. The Chicago-born rapper reflects on a previous relationship and the highs and lows he went through to be with his partner.
The song’s production value is extremely high. Produced by GOOD Music’s very own Mike Dean, Karriem Riggins, and Kanye himself, the drums synced perfectly with the reminiscent mood of Kanye’s lyrics.
Kanye only has one verse on the track. Afterwards, he has conversations and ad-libs over the beat, making the listen very fun.